Monday 5 November 2012

Assignment Task Ai

Switch on marketing will be working towards promoting in the digital world, ensuring the product and manufacturer gain exposure in order to take the product to the next level, which is positioning the product in order to compete with its current competitors in the market. We also provide accurate, compelling SEO content for websites, from improved on-page information to optimised product descriptions. We offer: · Search Engine Optimisation (SEO) · Pay Per Click Marketing(PPC) · Commercial Copywriting · Social Media Marketing Meet the team Kwame Boahene (Online Copywriter & Trafficker) Having gained knowledge in the digital marketing field on his Digital Marketing Communications course, Kwame was able to contribute some of his knowledge when gained the opportunity of an internship for Silverspoon Media. Not only was he able to contribute towards planning marketing strategies, Kwame gained relevant knowledge in SEO, Social media planning strategy and search engine marketing. Rebecca May (SEM Specialist) Rebecca has previously worked at SRJ Marketing that are specialists in direct sales and marketing around the Manchester area. During her time at the company, she helped to develop and implement new marketing strategies to grow brand awareness for the company’s clients. She also has experience in: · Social media marketing ( Marketing local events for a local Manchester company) · Web design · Accountancy ( Having worked at Victoria Street business centre) Gregory Lai Lim (SEO Specialist) Gregory has worked as an IT trainee in one of the largest Insurance Company in Mauritius (Swan Group). He acquired skills, such as virtual server management and he also provided software support to the other employees. He then moved on a placement in a marketing company called Storm Telecom. Gregory was part of the SEO team for the promotion of their website. Ee Zhen, Ng (Social Media Specialist and Media Planner & Buyer) EeZhen has been actively involved in the sales and marketing industry for 6 years. Mainly based in a local telecommunications company in Malaysia, she started as a sales executive and moved on into the marketing department 4 years later. Being in both the sales and marketing department, she has developed experience and skills to market a product, media planning/buying, social media management and event management. The Company Since 1875, A.G.Barr has been a soft drinks business in making, marketing and selling some of the UK’s best loved soft drinks brands such as IRN-BRU. The company has a strong business base in both Scotland and North England. However, their newly introduced product, Strathmore – a natural drinking water extracted from an aquifer deep underground spring water - has yet to garner awareness as much as other products such as Irn Bru. Hence, SwitchOn Marketing has chosen to cooperate with A.G.Barr to build brand awareness for this product - Strathmore.

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