Key
search terms used for our client - ‘Can Drinks 1213’, ‘KA Drinks 1213’ and ‘A.G.Barr
1213’ managed to attract 720 people (Figure 1). The rankings of each search term
has been shown within the screenshots. (Appendix) The referral statistics does not give a
clear indication of page views from the referral websites (Figure 2). From the
stats, we can see that majority of our visitors came from the 3 main URLs: Facebook,
Google & Moodle. We could have used other web analytic, which we could compare
and contrast for much accurate results, however we faced html coding challenges
at the last minute (Figure 3). Based on
the analytics displayed on blogspot we can see inconsistent traffic to the blog.
As we can see at times when there is an update, the views increased as compared
to other times when there is no update. With this, we learn that constant
updates plays an important role in driving traffic to the blog/website.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
Task Eii
SwitchOnMarketing’s initial goal to promote the blog via social network, with each team member having a significant volume of network of friends, promoting the blog via social network went hand-in-hand. Part of SwitchOnMarketing plan was to regularly update statuses and tweets, encouraging large network to visit our blog for newly updated content and information, as well as share our status/tweets to their network of friends which would slowly help direct traffic to the blog; which we predicted to meet one of our client's (KA) main goal of gaining brand awareness. SwitchOnMarketing's social network promotion aim was realistic and achievable within our set time frame of 6 months, but the team suffered from achieving such goal due to reasons:
1)
Failure to carry out the assigned activity of 15x per week regular status/tweet
post
2)
Failure to carry out the assigned activity of updating and monitoring blog
content on a daily basis.
3)
Failure to meet our predicted total of 3600 visits by the first 6 months of
blog launch.
Task Eiii
Given an opportunity to re-do this campaign/for future campaigns, SwitchOnMarketing would take a different approach to ensure a better outcome;
Given an opportunity to re-do this campaign/for future campaigns, SwitchOnMarketing would take a different approach to ensure a better outcome;
1):
Appoint a dedicated team leader responsible for ensuring effective team work
& monitoring each team member's assigned roles & tasks. This could
guarantee the team completing future tasks and meeting deadlines. This would
help motivate the team to work harder, putting the team in a better position to
achieve all goals.
2:)
Demonstrate better creativity with the blog design, to make sure it is
attractive & user-friendlier. Visitors’ interactivity would be an area to
focus on via blog content posts which encourages readers to share their views.
This form of interactivity amongst visitors and SwitchOnMarketing would serve a
purpose of retaining visitors, therefore encouraging them to come back to the
blog in future.
To
amend blog address by including words such as: KA drinks. This could help meet
our client's goal of gaining awareness and to put SwitchOnMarketing's work on
the map for future opportunities from Businesses across the globe.
Rankings based on Search Terms
Rankings based on Search Terms
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| Can Drinks 1213 - No. 3 on Google Search |
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| KA Drinks 1213 - No. 4 on Google Search |
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| A.G.Barr 1213 - No.8 on Google Search |
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| DMCM1213 - Page 6 on Google Search
The rankings for 'Can Drinks 1213', 'KA Drinks 1213' and 'A.G.Barr 1213' turn out to be pretty positive on search engines such as Google. However, it is found that the blog appears only on search terms 'DMCM1213'. This findings were believed that the agency had linked the previously mentioned terms to their blog, but not 'Digital Marketing Communication Management 1213'.
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