IRN-BRU WEIGHS IN WITH SPECIAL GLASGOW 2014 CAN
IRN-BRU unveiled a brand new limited edition can design today (27 February) to mark its
sponsorship of the Glasgow 2014 Commonwealth Games with the help of Olympian and
Commonwealth Games medallist Peter Kirkbride.
The special design draws on Barr’s packaging from 1901, when moustachioed Highland
strongman, Adam Brown, featured on the original label of ‘IRON BREW’ as it was then known.
A.G. Barr, whose links with Glasgow date back more than 100 years, is supporting the Games
through its wide portfolio of brands. The new limited edition design will help celebrate over a
century of A.G.Barr’s sporting heritage, including early sports sponsorships involving Donald
Dinnie, all round Champion Athlete of the World, and Alex Munro, Champion Caber Tosser of
the World and Champion Wrestler.
Now available in shops across Scotland, the limited edition design features on IRN-BRU
Regular and Sugar Free 330ml cans, and is the first in a series of three standout designs
being created in the run up to Glasgow 2014, the largest multi-sport event Scotland has
ever seen.
Weightlifter Peter Kirkbride from Kilmarnock, who won silver at the Commonwealth Games in
Delhi in 2010 and was the only Scot on the five strong Team GB weightlifting squad at London
2012, teamed up with Scotland’s other national drink to bring the special edition design to life
near the Clyde Auditorium – which will play host to the Glasgow 2014 weightlifting competition
next year.
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