SwitchOn Marketing DMCM1213

Task Ei

Key search terms used for our client - ‘Can Drinks 1213’, ‘KA Drinks 1213’ and ‘A.G.Barr 1213’ managed to attract 720 people (Figure 1). The rankings of each search term has been shown within the screenshots. (Appendix) The referral statistics does not give a clear indication of page views from the referral websites (Figure 2). From the stats, we can see that majority of our visitors came from the 3 main URLs: Facebook, Google & Moodle. We could have used other web analytic, which we could compare and contrast for much accurate results, however we faced html coding challenges at the last minute (Figure 3).  Based on the analytics displayed on blogspot we can see inconsistent traffic to the blog. As we can see at times when there is an update, the views increased as compared to other times when there is no update. With this, we learn that constant updates plays an important role in driving traffic to the blog/website.

Figure 1

Figure 2

Figure 3

Task Eii
SwitchOnMarketing’s initial goal to promote the blog via social network, with each team member having a significant volume of network of friends, promoting the blog via social network went hand-in-hand. Part of SwitchOnMarketing plan was to regularly update statuses and tweets, encouraging large network to visit our blog for newly updated content and information, as well as share our status/tweets to their network of friends which would slowly help direct traffic to the blog; which we predicted to meet one of our client's (KA) main goal of gaining brand awareness. SwitchOnMarketing's social network promotion aim was realistic and achievable within our set time frame of 6 months, but the team suffered from achieving such goal due to reasons:

1) Failure to carry out the assigned activity of 15x per week regular status/tweet post

2) Failure to carry out the assigned activity of updating and monitoring blog content on a daily basis.

3) Failure to meet our predicted total of 3600 visits by the first 6 months of blog launch.

Task Eiii
Given an opportunity to re-do this campaign/for future campaigns, SwitchOnMarketing would take a different approach to ensure a better outcome;

1): Appoint a dedicated team leader responsible for ensuring effective team work & monitoring each team member's assigned roles & tasks. This could guarantee the team completing future tasks and meeting deadlines. This would help motivate the team to work harder, putting the team in a better position to achieve all goals.

2:) Demonstrate better creativity with the blog design, to make sure it is attractive & user-friendlier. Visitors’ interactivity would be an area to focus on via blog content posts which encourages readers to share their views. This form of interactivity amongst visitors and SwitchOnMarketing would serve a purpose of retaining visitors, therefore encouraging them to come back to the blog in future.

To amend blog address by including words such as: KA drinks. This could help meet our client's goal of gaining awareness and to put SwitchOnMarketing's work on the map for future opportunities from Businesses across the globe.

Rankings based on Search Terms

Can Drinks 1213 - No. 3 on Google Search

KA Drinks 1213 - No. 4 on Google Search

A.G.Barr 1213 - No.8 on Google Search

DMCM1213 - Page 6 on Google Search

The rankings for 'Can Drinks 1213', 'KA Drinks 1213' and 'A.G.Barr 1213' turn out to be pretty positive on search engines such as Google. However, it is found that the blog appears only on search terms 'DMCM1213'. This findings were believed that the agency had linked the previously mentioned terms to their blog, but not 'Digital Marketing Communication Management 1213'.